I believe the site is safe but its functionality (allowing me to opt out of advertising) requires I allow third party cookies. I don't allow 3rd party cookies. Additionally, I delete all cookies at browser closer time. The way I read about this site, my actions make this site useless.
Review by Ganit Baints6 years ago
A website that allows you to opt-out of personalised advertising from numerous companies. You can save your opt-out preferences either by using cookies or by downloading a browser extension.
Review by Dazams7 years ago
Great tool as long as you know how to save certain cookies or dont delete them at all...otherwise you have to redo the opt out
Review by McCuddy8 years ago
A Digital Advertising Alliance website.
Firefox and Chrome have extensive repositories of add-ons that can help enhance your control over your privacy: