Customers generally have high trust in reviews. 91% of 18-34 year olds trust online reviews as much as personal recommendations. Searching for a business online through Google or other platforms and reading reviews for that business has become a common customer behavior.
Reviews are critical in creating a perception of trust for your business and the overall brand identity. Online reviews can be very important to businesses for a number of different reasons. Some reasons are quite simple like improving trust amongst current and potential customers.
The most important reason for gathering online reviews is to appeal to new & prospective customers who want to see what others have to say about your business. For new businesses it is especially crucial to develop a good reputation immediately with positive reviews to help you build up your customer numbers.
Our reviews are aggregated from multiple sources to give you the best overview about Routledge.
Check the reviews for one of our staff pick businesses.