For USA based companies and those in the process of publishing their app, hiring YellowHEAD to do your ASO is not recommended. They’ll take your money and do NOT deliver anything of use.
They charge a one-time “setup” fee and a monthly fee for “ongoing optimization”. The “ongoing optimization” is supposed to contain listing modifications, a monthly AB test and report and a monthly call. That’s what their agreement says. Even if you do not have an app published, even if there’s nothing to optimize, they charge over $2,000 per month. For nothing!
In all fairness, their agreement does mention you’ll pay the monthly fee regardless. They will, however, NOT mention the monthly payments during the preliminary meetings. In our case they mentioned it after signing. Since we are still in the debugging phase, we should have been on our guard more.
Aside from the above, their “setup” was poor to say the least. The listing text they drafted was subpar, knowledge of the US market is sadly incompetent, the preliminary and graphic analysis they shared were just bad.
Steer clear from YellowHEAD. We spent $7,500 and have nothing to show for it. They did not want to issue a refund or otherwise solve our concerns. In fact, they wanted us to keep paying.
We’re going with a US based ASO company that understands what it takes to launch an app. Don’t make the same mistake we made. Avoid YellowHEAD at all cost!
Review by Gorleron Pirbhai2 years ago
poor organisation, lacked communication, not recommended.
yellowHEAD is rated 2.0 based on
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