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Review by Robert L.3 years ago
Can the North American Olive Oil Association be found at a .com or .org? No! And why the long complicated site name? Because I had to use that here as the closest to them I could get. The NAOOA has been in deep doo doo since 2013 when the exposé of their "Certifying" hundreds, if not thousands, of companies selling counterfeit olive oil hit the fan, and I figure they're in hiding. The city of New York sued them, with the Times involved and a slew of others, and now the corporate biggies don't want to be found. If you google .com you get, "No such site exists." The .org sends you to the "about olive oil" of this review title. As far as I can find there is no online connection to their headquarters.
They hide behind their legions of propaganda minions like the one above, the "NAOOA News & Info Publication," and the "Extra Virgin Alliance," that can easily be found by the dozens, if not hundreds. All these alter-egos of NAOOAss. use the blanket claim, and I quote, "World's Most Trusted" in their propaganda. Yet in essence they have created an internal Good Ol' Boy system they can stay buried under, I have to suppose because now no one trusts them at all. As added camouflage it seems the American OOA, and the North American OOA are one in the same entity, though they are always separated on a search.
Now to where I was personally involved, and the Refrigerator Test for Real vs Phoney olive oil.
The first item is what this "Virgin" thing is. The health attributes of olive oil are in the Raw oil. The more refined it is the less you get. You would think "Virgin," meaning untouched, would be all that's needed, but that's really the first lie, because it's the Most refined. "Extra virgin" then is the claim it's Less refined, and there used to be an "Extra Extra," but ppl found out that was only an Extra lie, (for more $ ) and it fell by the wayside.
I explained this because the Refrigerator Test is to find out if the olive oil you bought is real oo and not some completely different oil, and the Lie the NAOOA came up with (online and in print), in their propaganda output, "The Refrigerator Test Myth Finally Exposed," compares two Grades of olive oil, Virgin against Extra Virgin, and Not olive oil against any Different oil. That is Not what the test does, but this apples and oranges cheat is what they published (still out there) and have mostly gotten away with, simply because the wording is clever enough that ppl don't recognize that's what they have done.
More on how You can do this test yourself in a moment, but I have done it myself, and Dr. Oz is the one that started this all off, by publishing the test and stating (Rightly it's been proven) that at least 70% of all the EVOO on store shelves is adulterated or not olive oil at all!
The NAOOA is a Trade association, not govt. but Private. This means regardless of what they say, they are not for you, they are for themselves. Their "credo" is "Certified Quality," yet if they are the biggest their members are the largest group among those that stock your grocery shelves with 70% plus phony and adulterated olive oil. They claim to be the biggest, which means all the companies that make it though their "Random Testing" are their members! It seems they Certify first and test later. Hmmm....
I have included a screenshot that would be comical if it wasn't gallows humor. The pic's description..or caption should be: "How totally apropos that this logo for one of NAOOA's conferences is an olive tree turned into a Dollar Sign!
The Refrigerator Test is this: Put a bottle of oo in your frig. Temperatures vary a lot, but from about 65 to 55 degrees, is when real oo will start to slowly go cloudy. If there are other oil(s) in there they will stay clear..or at least the cheap ones used as substitutes will.
That's the essence, but this test will Not show a difference between Grades of real oo..Virgin and Extra Virgin, as NAOOA used it. Time is also a factor, in that some other oils will go cloudy, but slower, where real oo goes cloudy then milky from the bottom up before the "other." You just have to watch it a bit. Takes maybe an hour or two. After that colder only confuses the issue, and freezing does nothing at all, because its all milky then.
What I saw was a definite up-down two layers in 3 brands, a swirled one that had been shaken before the test, and the rest all milky, very obviously one single oil..none were all clear "other" oil except the ones I knew were not oo. As a control I also tested an oil (from WallyWorld) that was labeled ½ Sunflower seed oil, and ½ EVOO. It came out exactly as expected, cloudy and clear both in even halves.
One more thing that can confuse this is that a few real oo's are "Winterized" by removing certain fats so they Won't go cloudy. This is more processing you don't want, so include them with those that stay clear anyway. Labels should say that.
Even tho this test depends somewhat on time and your judgment, the ones I did were easily read, and interestingly the cheapest oo I bought from Save a Lot was as pure as the "best" of them, both Virgin and Extra Virgin. Take a warning from this..not only from me..that the more expensive oo is, the more likely it is to be phoney or adulterated!
UC Davis is where NAOOA had the Refrigerator Test done, no doubt because they are famous, and their name would lend credence to the spin-doctoring they wanted to do. UCD did the tests on the brands of oo NAOOA wanted, and found that 69% of imported EVoo is not EV, (a tidbit that did Not appear in NAOOA's publication) but (apples & oranges) NAOOA then twisted that around to say that means the Refrigerator Test is not capable of telling the difference between oo and Not oo, when what they were testing were Both olive oil.
But, a full range of tests, including with oils (brands) that were adulterated with other kinds of oil were also done and published in a "Final Report" that backed up Dr. Oz, talked about all over, ( I saw it in 2013 ) which, strangely, somehow, Hmm... is now so buried online that I can no longer find it. You can google all you want, but everything you'll find is either NAOOA's or what has been tainted by their input/influence, including that from UCDavis.
One thing I do know, I won't ever again buy anything "Certified" by them .. No Stars for NAOOA!
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