How Adcash is Winning the War on Ad Fraud
The war on fraud across today's heavily automated digital advertising market remains rife. Advertisers are faced with an ever-increasing number of vendors and intermediaries throughout the media buying and ad campaign process, making the chance of full transparency and visibility over exactly where the budget is being spent and ads are placed almost impossible.
This has clearly taken its toll on the industry as a whole, both ethically and financially, with fraudulent activity costing advertisers $19 billion last year alone.
One of the biggest drivers of the surge in industry malpractice is the growing number of networks and channels entering the programmatic ecosystem.
Fundamentally, fraudsters are just as agile and intelligent as the industry itself, and are able to flex their approach in order to capitalize on areas seeing the most investment from advertisers.
Review by Olease Danau10 months ago
They focused on user experience while creating their platform and did the best on the market!
Offers were also good back then.
It was pleasure to work with Mobidea.
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