Ahava is an Israeli corporation profiting from the region by turning a blind eye to the policy and practices of Apartheid and ethnic cleansing of the Israeli State towards the indigenous Arab peoples of Palestine. Ahava has been identified as a target of economic boycott by the BDS movement. By refusing to buy Ahava Dead Sea Skin Care Products you are taking an ethical stand and sending a message to this corporation that profiting from that region whilst Israel continues to ruin the lives of the Palestinian people is immoral and totally unacceptable.
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