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How Can Offering Deals Help A Business?
Offering customers deals is a great way to incentivize them to opt for your services or products over a competitor. Customers are always looking for specials and deals to help them decide on what business to use. Over half of all customers are likely to try out a new business as a direct result of seeing a special deal offering. Deals are usually designed to target a specific product or service that may need a boost in sales or promotion. They can be a great strategy to help increase the number of customers that your business services, but can decrease profits in the short term as a result.
Pros Of Offering Deals
More leads for your business - Help grow your mailing list with a higher amount of customers making online purchases with deals and discount codes
Acquire many more customers - Lower prices will usually drive more customers to any business whenever they hear about a discount or deal offering
Get rid of old stock - Deals can be a great way to remove old and outdated stock from your inventory
Cons Of Offering Deals
Decrease in profit - Offering deals to customers will always reduce the profit you earn on any particular product or service in an attempt to increase your customer numbers
Regular customers may be unhappy - Regular customers may feel unhappy if they make regular purchases without an offer and then see new deals being offered
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