Botched their ICO, left their 'bounty program' (free ATS tokens in case you referred people to them) running even after it exceeded the planned number of participants, then found excuse after excuse to NOT pay out the promised rewards for the majority of the people who helped them to promote their ICO.
Also: arrogant communication, blaming everyone except themselves. And outright lies on their website ('we paid everybody' - no, you did not. )
While this is NOT directly related to their planned core business (blockchain-based publishing platform for authors, readers, translators, etc.) it shows a strange view on business ethics, abusing potential clients as useful idiots that do not have to be compensated as promised.
Authorship is rated 2.0 based on
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