Customers generally have high trust in reviews. 91% of 18-34 year olds trust online reviews as much as personal recommendations. Searching for a business online through Google or other platforms and reading reviews for that business has become a common customer behavior.
Reviews are critical in creating a perception of trust for your business and the overall brand identity. Online reviews can be very important to businesses for a number of different reasons. Some reasons are quite simple like improving trust amongst current and potential customers.
The most important reason for gathering online reviews is to appeal to new & prospective customers who want to see what others have to say about your business. For new businesses it is especially crucial to develop a good reputation immediately with positive reviews to help you build up your customer numbers.
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