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What Are Coupons?

Coupons are a great way to help customers learn more about your business by providing them with special limited time offers. They are a great way to drive revenue as digital coupons will always have a place in the digital world as great marketing materials. Over half of all customers are likely to try out a new business as a direct result of seeing a coupon offering. Coupons can be designed specifically to entice customers to visit a store or website by offering special discounts. They are an important online strategy to help bring in more customers, however can lead to lower short term profit margins that may be more beneficial in the long run.

Coupons Pros

More leads for your business - Help grow your mailing list with a higher amount of leads

More social media followers - If you post coupons or people know you are likely to save them money then they will follow your business on social media

Get customers away from competitors - Customers are more likely to switch to your business if they receive an enticing coupon

Increase brand awareness - Customers will become aware of your business and are more likely to use your offerings into the future

Coupons Cons

Lower profit - Coupon offerings will reduce your profits in the short term in an attempt to get more customers

Irregular revenue - Some customers will only wait to make purchases when they receive a coupon offering

Regular customers may be unhappy - Regular customers may feel ripped off if they sign up without an offer and go to a competitor